Asian investment in Premier League growing

The Premier League is a global game, it is watched throughout the world because it is exciting, because there is a constant turnover of possession and thus action, this makes it a spectacle, a spectacle the world wants to watch.



Asia is a massive market and the Premier League is big business in Thailand. Bangkok Glass is a Thai Premier League team and their ground has hoards of billboards promoting English Premier League teams. Why is this market important for Tottenham, because of the investment it can generate.

The owners of Bangkok Glass are, as you would image Bangkok Glass, a subsidiary of Boon Rawd who have sponsorship and signage agreements with several Premier League clubs, thus their brand gets seen and associated with the football and the clubs Thai fans love to watch.

Chung Beer are shirt sponsors of Everton and may increase their sponsorship of teams in the future they say. Bangkok Glass admit to being approached by a number of Premier League teams regarding sponsorship.

We have sponsors who wish to promote to Asia and Asian investment in the premier League is growing. Thai ownership of clubs is growing, Sheffield Wednesday were bought in January, Leicester City, Reading and former Prime Minister Thaksin Shinawatra bought Manchester City in 2007, before selling in 2008.

The supporter in Thailand, Australia who may well get the chance to see Spurs in May and America are just as important as the fan inside White Hart Lane. Spurs TV is a vehicle to reach these fans as are websites. Fuelling interest is how the Tottenham name and fan club will grow and that growth will have financial benefits for the club in years to come.

Money rules the game, Tottenham must use every means possible to promote the name and fuel interest. It needs a long-term vision that asks what more can we do, how can we leverage our brand name. The Internet is the answer but the club are only scratching the surface of what it could do.

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